November | December 2006

Welcome to the second edition of simplicity3. The past few months have seen some great developments at both our offices. We have expanded our range of services to offer exhibition design ( see story below) in addition to our existing focus on print and web design. In September Creative Director Ian McArthur arrived in Shanghai to assemble an exhibition of UNSW student work at the International Student Exhibition of the Shanghai Biennale " HYPER DESIGN. This gave us the opportunity to plan for the next expansion stage of the group and we made the most of it. Anyway, the theme of this newsletter shifts focus from Sydney to Shanghai ...so we say "WE HEART SHANGHAI!"

Email us! weare@birdsandfish.net

Well this is what we've been up to recently...

Shanghai Biennale 2006 | HYPER DESIGN >

This year's Shanghai Biennale was an impressive event by anyone's standards and the opportunity to be a part of it was a thrill. Creative Director Ian McArthur was appointed to the judging panel for the International Student Design Exhibition. The theme of this year's even was HYPER DESIGN which offered participating artists and designers a stimulating opportunity to comment on the state of play within design practice today.

"The standard of the work was amazing! Ian said. "Many of the pieces on display from the China coming out of Central Academy of Fine Arts in Beijing are quite simply on the cutting edge of interactive media and design thinking..." The image above is part of a collective work researching, examining and commenting upon the aethetics of Chinese families and the objects in their households. Judging the 180 odd works was a mammoth task and the panel had a lot on their hands to select the best pieces for awards.

Visual Identity & Exhibition Design >

Client > Vela Eurasia www.velaeurasia.com

Project Nature >Visual Identity & Exhibition stand design

Project Background > Vela Eurasia recently launched PRO + T, a new brand for hardware tools. We developed the PRO + T logotype, the overall visual identity, style guide, and also an exhibition booth which is first of its kind by Birds & Fish. Creative Director Ian McArthur says, "It's a very exciting development for us and we hope to take on more of this kind of exhibition work."

Print Design >

Client > PPG www.ppg.com

Project Nature > Flyer/leaflet/tender proposal binder

Project Background > We referred to this in the last newsletter...Our latest works for PPG include flyers, leaflets and tender proposal binders designed and printed for its architectural coatings branch.

Web Development >

Client: Sheraton Towers Singapore www.sheratonsingapore.com

Project Nature > Website development and implementation of content management system

Project Background >Sheraton Towers Singapore was voted by Conde Nast Traveller Gold List as one of the best places to stay in the world and sets the benchmark in the hospitality industry with its outstanding quality standards and personalized butler service. The new website developed by Birds & Fish includes a content management system through which the client can easily update website content.

Print Design >

Client: Proximity Shanghai www.proximityworldwide.com

Project Nature >Brochure/Map/Postcard design

Project Background >This is a project similar to one we did for FedEx last year. The welcome package for Air New Zealand directors was designed to ease their recent corporate visit to Shanghai by providing resources they needed for negotiating the city. The package consists of brochure, map, postcard and CD about Shanghai.

COFA Online ~Enrich | Fully online courses in art & design >

COFA Online ~Enrich is a dynamic and innovative initiative from the College of Fine Arts (UNSW) designed to address the needs and interests of public, professionals, and corporate bodies nationally and internationally, primarily in the area of arts education. The ~Enrich concept extends beyond the traditional university environment into community and industry sectors offering a suite of relevant and contemporary online courses. read more here...

Visual Identity>

Client: Mingcheng Educational Travel www.mingchengtravel.org

Project Nature > Visual Identity/Print & Web design

Project Background >Mingcheng Educational Travel is a newly-formed American company that provides academically rich study abroad programs to American and Chinese students. Birds & Fish helps the company build a visual identity system ranging from logo, business card, letterhead, envelop, to poster, brochure and a basic website.

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http://www.birdsandfish.net

This month's e-cover

Our Mission

As a strong, dynamic, friendly, creative and successful branding service provider, Birds & Fish Communications seeks to deliver with integrity, excellent design, brand development, print, screen and packaging solutions that benefit and empower our clients.

Our Values

creativity, integrity, efficiency, simplicity, excellence and innovation.

What is Birds & Fish Communications anyway?

Founded in 2003 with offices in Shanghai and Sydney, Birds & Fish Communications is a young, dynamic and capable design and branding consultancy producing print and interactive communications, marketing solutions, and identity management that enable organisation to improve their marketing and communications outcomes.

We offer high value capabilities around communication solutions and brand management that are characterised by creativity, integrity, efficiency, simplicity and good design.

Utilising technology, expertise and extensive experience in design for print and screen based applications, project management, branding, and marketing, Birds & Fish Communications create effective solutions distinctive in their creativity and identifiable performance efficiency.

We are: Joy Yin, Ian McArthur, Jude Du and Bailey Chen

Contact us for all your CHINA design and business communication needs

SHANGHAI, PRCHINA

RM 1714 Zhonghuan Mansion

No 2 Lane 3856 North Zhongshan Rd

SHANGHAI 200063, PR CHINA

T: 86 21 52681433

M: + 138 169 46376

SYDNEY, AUSTRALIA

1/166A Queen Street Woollahra

NSW, 2050, AUSTRALIA

M: ++ 0405814105

ABN 60594027958